What is Rainforest Alliance Certification?

What is Rainforest Alliance Certification? A green frog...
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What is Rainforest Alliance Certification?

A green frog symbol often seen on food product packages. It's an impressive mark that you won't forget once you see it.

It is often said that frogs live in places with good environments, so many people may wonder if this means that they are somehow environmentally friendly.


Rainforest Alliance is an NGO founded in 1987 by American environmental activist Daniel Katz.

It is a very major NGO currently operating in over 70 countries.

In 2018, we integrated it with UTZ certification and restarted in 2021 with an audit system created based on new standards.

Around this time, I think Swedish coffee changed from UTZ certification to Rainforest Alliance certification.

Why a frog?

Scientists call frogs bioindicators, and their habitat is an indicator of a healthy environment.

The iconic frog is a green frog with red eyes that lives in the Neotropics (Central American countries south of Mexico, all of South America, and the Caribbean islands).

The red eyes and the shape of the feet are very unique.

The frog has been a trademark for more than 30 years, honoring the Neotropical region where the founder of the Rainforest Alliance first started his rainforest conservation project.

What is the difference between certified products?

A product that is Rainforest Alliance certified means that the material is produced in a socially, economically and environmentally sustainable manner.

Before a product is certified or its certification renewed, a third-party certification body verifies whether training and certification programs are properly implemented in four themes (forests, climate, human rights, and living conditions). Masu.

Protecting forests, combating climate change, better working conditions, closing gender disparities, fair wages, and economic stability for rural communities may seem like separate issues, but they are all tied together. Masu.

The importance of one choice

Rainforest Alliance Certification exists to promote what's right for us and for nature.

The process from farms and forests to the supermarket checkout is a long one. There are many choices to be made.

It is very important to take responsibility for each choice and think carefully about the impact it will have.

Rainforest Alliance certification can be said to be a signpost for moving toward a better future for people and the planet together.

When I buy something, if I see something with a frog symbol on it, I buy it. That's a small but big step.

See Rainforest Alliance products



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